TV23 KDGL Needs
Most likely, you have landed here because we
started running advertising about the lack of local advertising.
TV23 KDGL was formed to promote local events and
activities in the Southwest Kansas region. We turned on the first
broadcast transmitter on October 1st, 2012 and the remaining 4
transmitters over the next few months. All of this was done
with private funds from 1 guy who just wanted to promote the area's
events. It was known at the time that the station would need
to sell advertising to continue its operation. Emphasis on
selling advertising was not a priority in the first few years.
Ironing out technical issues, adding great networks, and starting a
local news & information show were the first priorities.
Once those first priority hurdles were cleared, then the station
started focusing on advertising sales to just break even.
KDGL hired a local guy with years of experience in
advertising to start talking to businesses about advertising.
No businesses were interested in advertising on a brand new local
only station. Most said: "I have never heard of
you". We understood that, because we hadn't really been on the
air but for a few years. We concentrated on the daily local
show: "High Plains Today®". After a year of
producing that show, we hired another local guy to start selling
advertising for the live show, plus the network programming.
No matter how much he talked with businesses, no one would buy
advertising. We still heard: "No one has ever heard of
you" and a new excuse: "you are not on local
cable". So, we got on as many local cable networks as
possible. After that, he was still unable to sell
We gave it another year and hired a lady with
local advertising experience. Needless to say, she was unable to get
any contracts for advertising. After 6 months, we gave up and
stopped producing the local daily show "High Plains
Today®". Viewers from all over the area were upset that
they no longer had local news, weather, and event happenings. We
could not continue to produce that show because it ate up a
significant amount of resources that include people's time and
electrical power to operate the live control room. Plus, it is
difficult to book a guest everyday in Southwest Kansas!
We have recently hired another lady to try one
more time to sell advertising. Our advertising rates are unheard of!
$200 per month for 200 30 second commercials. We cover at
least 204,000 people or 72,000 households. (Not 1 cable system
in Southwest Kansas, or for that matter, Not all of the cable
systems in Southwest Kansas combined cover as many people as we
do!) She has been unable to obtain any advertising sales over
the last 3 months. That is: we have ZERO advertising dollars
coming in to pay for the tower rental, electric bills, and FCC
fees. The expenses are around $3000 monthly without any people
being paid. She is getting all of the same run around excuses from
every business. In fact, one business in Garden City, that is
in the healthcare industry, that has sent multiple guests to be on
"High Plains Today®" for free, just slams down the phone
when she calls them about advertising.
So, that is what has led us to shutting the
stations off of the air by the end of 2019. We can not
continue to operate for free. No one wants the TV stations to
go off of the air, including us. Viewers will be left with 8 channels less
and no where to voice their concerns for reports, get local
Southwest Kansas information, news, weather, and sports.
Advertisers are dumping money into Facebook and
Google advertising, yet, the results aren't what they expected, yet,
they keep doing it. Some of these "small" businesses
are dropping $700 to $1000 a month into online advertising, yet,
won't even give us a try at $200 a month.
A good example is an (unnamed) local car dealer
that has locations all over Southwest Kansas. They will pay a
lot more per commercial than one of our monthly rate packages to get
1 commercial on the Wichita 10 PM newscast! Yet, they won't
even talk to us on the phone about advertising. In the past, they
have accepted free promotions about their driving for the schools
campaign on "High Plains Today®".
What can our viewers do?